Innovation is our edge.
We believe that innovation unlocks the potential we don’t even know.
First, we understand the problems people face and what matters most. Then we find the right solution, and if it doesn’t exist, we invent it. Then, we start all over again.
To us, innovation means love and respect for the people behind the markets and behind the economies that we seek to transform.
Innovation is continuous, because we believe there is always a better way.
The eleni XLab is a core initiative that focuses us to always look, always strive for, and always believe in the possibilities.